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1

Comment: Advertising's Domain and Definition

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 261 KB

english, 2016

2

Parental Restrictive Mediation and Children's Violent Video Game Play: The Effectiveness of the Entertainment Software Rating Board (ESRB) Rating System

Laczniak, Russell N., Carlson, Les, Walker, Doug, Brocato, E. Deanne

Journal:

Journal of Public Policy & Marketing

Year:

2016

Language:

english

File:

PDF, 642 KB

english, 2016

3

Consumers’ Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective

Russell N. Laczniak, Thomas E. DeCarlo, Sridhar N. Ramaswami

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 2.99 MB

english, 2001

4

Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions

Thomas E. DeCarlo, Russell N. Laczniak…

Journal:

Journal of the Academy of Marketing Science

Year:

2013

Language:

english

File:

PDF, 446 KB

english, 2013

5

Children’s media socialisation: parental concerns and mediation in Iran

Kordrostami, Melika, Vijayalakshmi, Akshaya, Laczniak, Russell N.

Journal:

Journal of Marketing Management

Year:

2018

Language:

english

File:

PDF, 1.69 MB

english, 2018

6

Television Commercial Violence

Brocato, E. Deanne, Gentile, Douglas A., Laczniak, Russell N., Maier, Julia A., Ji-Song, Mindy

Journal:

Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 145 KB

english, 2010

7

Mothers' Preferences for Regulating Children's Television

Walsh, Ann D., Laczniak, Russell N., Carlson, Les

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 1.99 MB

english, 1998

8

Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels

Muehling, Darrel D., Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

1988

Language:

english

File:

PDF, 1.97 MB

english, 1988

9

Advertising's Influence on Subsequent Product Trial Processing

Kempf, Deanna S., Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 2.04 MB

english, 2001

10

Manipulating Message Involvement in Advertising Research

Russell N. Laczniak, Darrel D. Muehling and Sanford Grossbart

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 2.29 MB

english, 1989

11

Parental Style

Carlson, Les, Laczniak, Russell N., Wertley, Chad

Journal:

Journal of Advertising Research

Year:

2011

Language:

english

File:

PDF, 199 KB

english, 2011

12

On The Log-Linear Analysis Of Multiple Response Data

Thomas E. DeCarlo, Russell N. Laczniak, Kari A. Azevedo, Sridhar N. Ramaswami

Journal:

Marketing Letters

Year:

2000

Language:

english

File:

PDF, 88 KB

english, 2000

13

Measurement process context effects in empirical tests of causal models

R.Kenneth Teas, Russell N Laczniak

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 265 KB

english, 2004

14

Examining the influence of attitude-toward-the-ad on brand attitudes

Russell N. Laczniak, Les Carlson

Journal:

Journal of Business Research

Year:

1989

Language:

english

File:

PDF, 678 KB

english, 1989

15

The effects of fine-print disclosure type and involvement on brand attitude formation

Muehling, Darrel D., Laczniak, Russell N.

Journal:

Journal of Marketing Communications

Year:

1996

Language:

english

File:

PDF, 236 KB

english, 1996

16

An examination of measurement context effects in empirically based advertising research

Laczniak, Russell N., Teas, R. Kenneth

Journal:

Journal of Marketing Communications

Year:

2001

Language:

english

File:

PDF, 310 KB

english, 2001

17

Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage

Muehling, Darrel D., Laczniak, Russell N., Ehrich, Kristine R.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2013

Language:

english

File:

PDF, 2.26 MB

english, 2013

18

The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context

Laczniak, Russell N., Muehling, Darrel D.

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 1.86 MB

english, 1993

19

Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim Strategies

Gill, James D., Grossbart, Sanford, Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

1988

Language:

english

File:

PDF, 1.55 MB

english, 1988

20

The Moderating Effects of Ad Message Involvement: A Reassessment

Muehling, Darrel D., Laczniak, Russell N., Stoltman, Jeffrey J.

Journal:

Journal of Advertising

Year:

1991

Language:

english

File:

PDF, 1.43 MB

english, 1991

21

The Journal of Advertising and the Development of Advertising Theory: Reflections and Directions for Future Research

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 105 KB

english, 2015

22

The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context

Russell N. Laczniak and Darrel D. Muehling

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 2.16 MB

english, 1993

23

An Investigation of Consumers' Responses to Comparative “Attack” Ads

Vijayalakshmi, Akshaya, Muehling, Darrel D., Laczniak, Russell N.

Journal:

Journal of Promotion Management

Year:

2015

Language:

english

File:

PDF, 403 KB

english, 2015

24

International Advertising || From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 218 KB

english, 2005

25

Advertising to Children || Mothers' Preferences for Regulating Children's Television

Ann D. Walsh, Russell N. Laczniak and Les Carlson

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 2.39 MB

english, 1998

26

Advertising's Influence on Subsequent Product Trial Processing

DeAnna S. Kempf and Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 2.57 MB

english, 2001

27

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 268 KB

english, 2004

28

Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim Strategies

James D. Gill, Sanford Grossbart and Russell N. Laczniak

Journal:

Journal of Advertising

Year:

1988

Language:

english

File:

PDF, 1.93 MB

english, 1988

29

Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation

Vijayalakshmi, Akshaya, Lin, Meng-Hsien Jenny, Laczniak, Russell N.

Journal:

Journal of Consumer Affairs

Year:

2018

Language:

english

File:

PDF, 268 KB

english, 2018

30

Parents’ and children’s violent gameplay: role of co-playing

Walker, Doug, Brocato, E. Deanne, Carlson, Les, Laczniak, Russell N.

Journal:

Journal of Consumer Marketing

Year:

2018

Language:

english

File:

PDF, 278 KB

english, 2018

31

Socializing children about television: An intergenerational study

Les Carlson, Russell N. Laczniak, Ann Walsh

Journal:

Journal of the Academy of Marketing Science

Year:

2001

Language:

english

File:

PDF, 1.29 MB

english, 2001

32

The ethics of business: Improving or deteriorating?

Gene R. Laczniak, Marvin W. Berkowitz, Russell G. Brooker, James P. Hale

Journal:

Business Horizons

Year:

1995

Language:

english

File:

PDF, 1.06 MB

english, 1995

33

Delayed effects of advertising moderated by involvement

Russell N. Laczniak, Darrel D. Muehling

Journal:

Journal of Business Research

Year:

1990

Language:

english

File:

PDF, 1.16 MB

english, 1990

34

Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Les Carlson, Stephen J. Grove, Russell N. Laczniak, Norman Kangun

Journal:

Journal of Business Research

Year:

1996

Language:

english

File:

PDF, 719 KB

english, 1996

35

Consumers' Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective

Russell N. Laczniak, Thomas E. DeCarlo and Sridhar N. Ramaswami

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 853 KB

english, 2001

36

FROM THE EDITOR

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 47 KB

english, 2005

37

From the Editor

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 47 KB

english, 2006

38

FROM THE EDITOR

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 88 KB

english, 2005

39

FROM THE EDITOR

Laczniak, Russell N., Patti, Charles

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 73 KB

english, 2005

40

FROM THE EDITOR

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 88 KB

english, 2004

41

From the Editor

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 45 KB

english, 2006

42

Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers

CARLSON, LES, WALSH, ANN, LACZNIAK, RUSSELL N., GROSSBART, SANFORD

Journal:

Journal of Consumer Affairs

Year:

1994

Language:

english

File:

PDF, 1.52 MB

english, 1994

43

A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis

Yoon, Kak, Laczniak, Russell N., Muehling, Darrel D., Reece, Bonnie B.

Journal:

Journal of Current Issues & Research in Advertising

Year:

1995

Language:

english

File:

PDF, 1.40 MB

english, 1995

44

Manipulating Message Involvement in Advertising Research

Laczniak, Russell N., Muehling, Darrel D., Grossbart, Sanford

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 1.81 MB

english, 1989

45

From the Editor

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 134 KB

english, 2003

46

Defining, Operationalizing, and Using Involvement in Advertising Research: A Review

Muehling, Darrel D., Laczniak, Russell N., Andrews, J. Craig

Journal:

Journal of Current Issues & Research in Advertising

Year:

1993

Language:

english

File:

PDF, 3.71 MB

english, 1993

47

An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy

Russell N. Laczniak and Sanford Grossbart

Journal:

Journal of Public Policy & Marketing

Year:

1990

Language:

english

File:

PDF, 2.13 MB

english, 1990

48

Advertising Message Involvement: The Role of Enduring and Situational Factors

Laczniak, Russell N., Kempf, Deanna S., Muehling, Darrel D.

Journal:

Journal of Current Issues & Research in Advertising

Year:

1999

Language:

english

File:

PDF, 1.18 MB

english, 1999

49

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 292 KB

english, 2003

50

Parenting Orientations as Antecedents of Children's Violent Videogame Play

Walker, Doug, Laczniak, Russell N., Carlson, Les, Brocato, E. Deanne

Journal:

Journal of Consumer Affairs

Year:

2016

Language:

english

File:

PDF, 197 KB

english, 2016

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